An AI Powered Neo-Renaissance in Market Research, Brand Identity, and UI/UX Design
Core Skills: VISUAL BRAND IDENTITY & Positioning · UI/UX DESIGN · CREATIVE STRATEGY · AI-GENERATED IMAGERY · RESPONSIVE WEB DESIGN · TECH-INSPIRED STORYTELLING
Summary
Evidenza, founded by two former Global Heads at LinkedIn, is pioneering a new era of market research, blending AI technology with evidence-based strategies to help businesses create data-driven sales and marketing plans. With a vision rooted in the synthesis of technology and history, they’re leading what they call the “Research Renaissance,” offering a groundbreaking solution that delivers insights in minutes rather than months. Evidenza needed a complete visual brand identity that reflected their innovative approach, and I was tasked with delivering a cohesive brand strategy from the ground up.
Task
I was responsible for crafting Evidenza’s entire visual brand identity and designing their website UI/UX for both desktop and mobile platforms. This included creating a logo, defining a cohesive brand language, and ensuring the digital experience reflected Evidenza’s values of speed, precision, and innovation while appealing to decision-makers in the marketing and sales industries. Their goal was to convey the platform’s ability to deliver rapid, data-driven insights with precision and sophistication.
Action
Developed a modern, strategic brand identity:
• Drawing on the Italian "Renaissance" and the company goal of a "Research Renaissance", we sought a brand identity that merged timeless artistry with modern technology, symbolizing a bridge between tradition and innovation, and creating a unique visual language to set them apart in the competitive market research industry. I leaned into the juxtaposition of traditional Italian Renaissance art with futuristic design elements, creating a visual narrative that encapsulates the company’s mission to revolutionize an age-old industry.
• Designed a sleek logo featuring a modern sans serif font, balancing sophistication and approachability for Evidenza’s professional audience. The logo embodies simplicity with a touch of elegance, featuring clean, modern lines to reflect the brand’s tech-driven nature.
• Defined a unique color palette of off-white, dark green, and gold, that takes influence from the colors associated with the Italian Renaissance period, while evoking trust, artistry, sophistication, luxury, and innovation, and maintaining a clean and modern aesthetic.
• Integrated AI-generated Renaissance painting inspired artwork but with a modern, futuristic twist. This fusion of old and new symbolizes Evidenza’s approach of bringing classical research methods into the modern age using cutting-edge technology.
Designed an intuitive website UI/UX:
• Built responsive web designs optimized for both desktop and mobile using Figma, ensuring a seamless user experience for Evidenza’s audience of marketing and branding professionals.
• Focused on clean layouts and clear navigation to showcase Evidenza’s AI-driven insights and tools effectively.
Collaborated closely with Evidenza’s team: Maintained open communication with leadership to ensure the design aligned with Evidenza’s strategic goals and vision for the brand.
Provided scalability and consistency: Delivered a robust design system, including reusable templates and brand guidelines, to support future growth and maintain a cohesive identity across all touchpoints.
Result
Positioned Evidenza as an innovator in market research: The new brand identity and website conveyed Evidenza’s ability to deliver cutting-edge AI insights, earning praise from stakeholders for its elegance, professionalism, and originality.
Enhanced audience engagement: The intuitive website design made Evidenza’s capabilities accessible to marketing and branding professionals, increasing confidence in the platform’s value and making an extremely impactful impression upon launch.
Laid the groundwork for growth: The cohesive design system ensured Evidenza could scale its brand and maintain a consistent presence as it expanded its reach in the competitive market research sector.
UI/UX Design
For the website, I focused on creating a seamless and intuitive user experience that allows visitors to easily understand the value proposition of Evidenza’s AI-powered market research platform. The UI is designed to feel sleek and modern, mirroring the advanced tech the company uses, while still being accessible and user-friendly. The mobile and desktop versions of the site are designed for ease of navigation and consistency.
• Desktop & Mobile UI: The design is fully responsive and maintains visual integrity across devices.
• Clean Interface: Minimalist yet functional, the UI ensures users can navigate easily and efficiently find information.
• Intuitive Layout: Each page was carefully structured to guide users through Evidenza’s unique offerings, emphasizing their synthetic AI revolution.
