An AI Powered Neo-Renaissance in Market Research, Brand Identity, and UI/UX Design
Core Skills: VISUAL BRAND IDENTITY & Positioning · UI/UX DESIGN · CREATIVE STRATEGY · AI-GENERATED IMAGERY · RESPONSIVE WEB DESIGN · TECH-INSPIRED STORYTELLING
Introduction
Evidenza is pioneering a new era of market research, blending AI technology with evidence-based strategies to help businesses create data-driven sales and marketing plans. With a vision rooted in the synthesis of technology and history, they’re leading what they call the “Research Renaissance,” offering a groundbreaking solution that delivers insights in minutes rather than months. Evidenza needed a complete visual brand identity that reflected their innovative approach, and I was tasked with delivering a cohesive brand strategy from the ground up.
Scope of Work
• Visual Brand Identity: From logo to visual language.
• UI/UX Design: Designed the entire user interface for their desktop and mobile sites.
• Brand Strategy: A comprehensive strategy to align their visuals with their messaging.
Design Approach
The design direction for Evidenza was a blend of modern technology aesthetics and classical Italian Renaissance artistry, symbolizing a bridge between tradition and innovation.
Key Elements
• Logo Design: The logo embodies simplicity with a touch of elegance, featuring clean, modern lines to reflect the brand’s tech-driven nature.
• Imagery: The visual identity includes AI-generated artwork inspired by Italian Renaissance paintings, but with a modern, futuristic twist. This fusion of old and new symbolizes Evidenza’s approach of bringing classical research methods into the modern age using cutting-edge technology.
• Color Scheme: An off-white backdrop paired with dark green and gold accents conveys a sense of sophistication and trust, while still maintaining a clean and modern aesthetic.
Brand Identity & Visual Language
The brand identity I developed for Evidenza is deeply inspired by their own “Research Renaissance” theme. I leaned into the juxtaposition of traditional Italian Renaissance art with futuristic design elements, creating a visual narrative that encapsulates the company’s mission to revolutionize an age-old industry.
• Typography: Clean, modern fonts that are easy to read but still hold a classic touch, embodying the balance between tradition and modernity.
• Imagery Style: Renaissance paintings reimagined with a futuristic twist, generated using AI. These images are central to the brand’s unique positioning and storytelling.
UI/UX Design
For the website, I focused on creating a seamless and intuitive user experience that allows visitors to easily understand the value proposition of Evidenza’s AI-powered market research platform. The UI is designed to feel sleek and modern, mirroring the advanced tech the company uses, while still being accessible and user-friendly. The mobile and desktop versions of the site are designed for ease of navigation and consistency.
• Desktop & Mobile UI: The design is fully responsive and maintains visual integrity across devices.
• Clean Interface: Minimalist yet functional, the UI ensures users can navigate easily and efficiently find information.
• Intuitive Layout: Each page was carefully structured to guide users through Evidenza’s unique offerings, emphasizing their synthetic AI revolution.
Outcome
The result is a sophisticated, clean, and modern brand identity that perfectly encapsulates Evidenza’s mission to bring a new era to market research. The blend of Renaissance art and modern technology in the visual identity resonates with their innovative approach to the industry, making their brand stand out.
Client Feedback
The team at Evidenza was thrilled with the outcome, particularly the way the brand identity captured the essence of their revolutionary market research approach. The UI/UX design also received praise for being both aesthetically pleasing and user-friendly, helping them communicate their complex technology in an accessible and engaging way.
Conclusion
Evidenza’s “Research Renaissance” is now represented by a modern yet classic visual identity that ties together their mission of blending AI technology with time-honored research principles. From the logo to the final UI, every element works harmoniously to support the company’s vision and values.