Visual & Motion Design for Iconic Brands:
Deadmau5’s “Chimaera” Sample Pack with Splice Sounds
Core Skills: VISUAL DESIGN · COVER ART CREATION · MOTION DESIGN · AUDIO-REACTIVE ANIMATION · PROMOTIONAL GRAPHICS · AD DESIGN · BRAND COLLABORATION · CREATIVE DIRECTION
Summary
For the “Chimaera” sample pack, I collaborated with Deadmau5 and Splice Sounds to create striking cover art, promotional ad graphics, and an audio-reactive sampler video. The visuals aimed to reflect the futuristic, high-energy soundscapes that Deadmau5 is known for, in a way that resonated with Splice’s creative producer community, while also incorporating elements of mythology, as inspired by the concept of the ‘Chimaera’ — a creature made from the fusion of different animal parts. Given that Deadmau5 often creates his own artwork, there was a very high bar to meet for approval. The project required visually stunning and cohesive creative assets to match the high standards of the Deadmau5 brand.
Task
As the sole creative for the Chimaera project, my responsibility was to strategically develop a comprehensive visual identity that aligned with Deadmau5’s globally recognized brand and Splice Sounds’ reputation for innovation. This included managing the end-to-end creative process for multiple deliverables—cover art, promotional ad graphics, and an audio-reactive sampler video—while ensuring the visuals resonated with both Deadmau5’s high standards and Splice’s creative producer community.
Action
Led the creative direction and strategy: Developed a visual narrative that merged futuristic, high-energy soundscapes with the mythology of the Chimaera, positioning the visuals to stand out in both the music and tech-driven creative industries.
Managed stakeholder collaboration: Successfully navigated the dual-brand partnership between Deadmau5 and Splice Sounds, balancing their distinct identities while achieving alignment on key creative decisions.
Oversaw the design process: Directed the creation of a cohesive suite of assets, including:
• A futuristic cover artwork that set the aesthetic tone for the campaign.
• Digital ad graphics for promotional efforts across multiple platforms.
• A high-impact audio-reactive video created in After Effects to highlight the sample pack’s content.
Maintained quality under high expectations: Delivered all assets on time and in alignment with brand guidelines, ensuring seamless execution without compromising on creativity or detail.
Results
Achieved zero revision approval: Delivered assets that exceeded expectations, earning immediate approval from Deadmau5 who is known for his exacting standards and hands-on approach to creative work.
Enhanced brand synergy: Created a visual identity that elevated both Deadmau5’s innovative image and Splice Sounds’ standing in the creative producer community, resulting in an impactful launch.
Drove campaign success: The visuals contributed to a highly successful launch, amplifying audience engagement across both brands’ digital platforms and establishing the premium positioning of the Chimaera sample pack.
